Social media marketing helps businesses reach target audience through various platforms like Facebook and Instagram.
Email Marketing Campaign
● Digital messages sent to an opt‑in list via email service provider.
● Minimal cost, instant delivery, real‑time analytics (opens, clicks, conversions).
● Highly segmentable and personalized; must follow CAN‑SPAM/GDPR rules.
Direct Mail Campaign
● Printed postcards, letters, or brochures mailed to a curated address list.
● Higher print and postage costs but tangible and less crowded than inboxes.
● Fully personalized with names, offers, and variable graphics; list accuracy is critical.
USPS
E.D.D.M. Campaign (Every Door Direct Mail)
● USPS program that delivers the same oversized mailer to every address on selected carrier routes—no list purchase needed.
● Lowest postage rate per piece; address line is simply “Local Postal Customer.”
● Broad, geography‑based reach with no individual personalization; ideal for neighborhood saturation.
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